Privacy Policy

The JR Group | Crye-Leike Realtors

1. Introduction

The JR Group, affiliated with Crye-Leike Realtors ("The JR Group," "we," "our," or "us"), respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, maintain, disclose, and protect information obtained through our website, online forms, social media platforms, email communications, real estate services, and other business interactions.

By accessing our website or voluntarily providing information through our services, you acknowledge the data practices described in this Privacy Policy. Where applicable law requires consent for particular activities, we will request that consent separately.

This policy applies to interactions with The JR Group, including:

• Our website and associated landing pages.

• Facebook, Instagram, and other social media platforms.

• Online lead generation forms and advertising campaigns.

• Email newsletters and marketing subscriptions.

• Property searches, home valuation requests, and real estate inquiries.

• Open houses, events, and other business interactions.

• Client communications and real estate transactions.

2. Information We Collect

We may collect personal information directly from you, automatically through our website and digital services, or from third parties involved in providing our services.

Information You Provide

Depending on how you interact with us, information may include:

• Full name.

• Email address.

• Telephone number.

• Mailing or property address.

• Preferred methods of communication.

• Property preferences and real estate interests.

• Homeownership information and property details.

• Buying, selling, or relocation timelines.

• Information included in inquiries, surveys, forms, or messages.

• Information necessary to facilitate real estate transactions.

We may also receive information you voluntarily provide through social media messages, property showing requests, open houses, and newsletter registration forms.

Information Collected Automatically

When you interact with our website or digital content, certain information may be collected automatically, including:

• Internet Protocol (IP) address.

• Device and browser information.

• Operating system.

• Pages visited and browsing activity.

• Referral sources.

• General geographic location derived from technical information.

• Dates and times of interactions.

• Website analytics and advertising performance information.

• Cookie identifiers and similar tracking data.

The information collected depends on the technologies enabled on our website and the services you use.

Information From Third Parties

We may receive information from real estate platforms, social media services, lead generation providers, marketing partners, referral sources, publicly available property records, and other sources relevant to our real estate services.

We use such information for legitimate business purposes and in accordance with applicable laws.

3. How We Use Your Information

The JR Group may use collected information to:

1. Respond to inquiries and requests for information.

2. Provide real estate brokerage services and customer support.

3. Assist with buying, selling, marketing, or evaluating real estate.

4. Send requested property listings, market reports, and home valuation information.

5. Deliver newsletters and other communications you have requested.

6. Share local community information, events, business developments, and housing market updates.

7. Communicate about our services, events, promotions, and relevant opportunities where permitted by law.

8. Improve our website, marketing strategies, content, and customer experience.

9. Evaluate advertising effectiveness and audience engagement.

10. Maintain customer relationships and business records.

11. Prevent fraud, protect our systems, and maintain security.

12. Fulfill contractual obligations and comply with applicable laws.

We may also use aggregated or de-identified information for business analysis and planning, provided that such information does not reasonably identify individuals.

4. Email Newsletters and Marketing Communications

The JR Group offers a free email newsletter featuring information about Clarksville, Montgomery County, and surrounding communities.

Newsletter content may include:

• Local events and community activities.

• New and upcoming businesses.

• Development and infrastructure projects.

• Housing market information and trends.

• Real estate tips and educational content.

• Featured properties and real estate opportunities.

• Community guides, seasonal recommendations, and local resources.

• Other updates from The JR Group.

When you voluntarily subscribe to our newsletter, we use your email address and any additional information you provide to deliver the requested communications.

Our newsletter may include occasional promotional information about our real estate services.

We use third-party email marketing providers, including Mailchimp, to manage subscriber information and distribute email communications.

Unsubscribing

You may unsubscribe from marketing emails at any time using the unsubscribe link included in our marketing messages or by contacting us directly.

We will process unsubscribe requests in accordance with applicable law, including the CAN-SPAM Act.

Unsubscribing from marketing communications does not necessarily prevent us from sending transactional or service-related communications necessary for an existing business relationship.

We do not require you to purchase real estate services to receive our newsletter.

5. Facebook, Instagram, and Social Media Lead Forms

The JR Group may use advertising and lead generation services offered by Meta Platforms, including Facebook and Instagram.

When you submit information through one of our social media forms, we may receive the information you authorize the platform to share, such as:

• Your name.

• Email address.

• Telephone number, when requested.

• Responses to questions included in a form.

• Information about the advertising campaign or form through which you contacted us.

We may use this information to respond to your inquiry, provide requested real estate information, or enroll you in a newsletter when you specifically request a subscription.

Information collected for a newsletter subscription will be used to provide that newsletter and related communications described at the time of registration.

Submitting a general real estate inquiry does not automatically constitute consent to receive recurring marketing emails, automated calls, or promotional text messages. Any additional consent required by applicable law will be obtained separately.

Your interactions with Facebook and Instagram are also governed by Meta's own privacy policies and terms.

For more information, visit: https://www.facebook.com/privacy/policy/

6. Telephone Calls and Text Messages

If you provide your telephone number, The JR Group may use it to respond to inquiries, coordinate appointments, discuss real estate services, or communicate regarding an existing business relationship, as permitted by law.

Where required, we will obtain the appropriate consent before sending automated or marketing-related telephone calls or text messages.

Consent to receive marketing calls or texts is not a condition of purchasing goods or services from The JR Group.

You may request that marketing text messages stop by replying STOP to a supported messaging number or by contacting us directly.

We will honor legally valid requests to revoke consent in accordance with applicable requirements.

Message and data rates may apply depending on your wireless carrier and service plan.

7. Cookies, Analytics, and Tracking Technologies

Our website may use cookies, pixels, analytics tools, and similar technologies to support website functionality, understand visitor activity, and evaluate marketing performance.

These technologies may include tools provided by:

• Website hosting and management providers.

• Google Analytics or other website analytics services.

• Meta advertising and measurement services.

• Email marketing and customer relationship management platforms.

• Other technology providers supporting website or advertising functionality.

Depending on the services installed, these technologies may collect device identifiers, browsing activity, referral information, and interactions with our website.

Some technologies may support targeted advertising or advertising measurement across websites and platforms.

You can manage cookies through your browser settings. Where legally required, we will provide additional cookie controls or obtain consent before using nonessential tracking technologies.

Disabling cookies may affect certain website features.

Where available, you may also manage advertising preferences through the relevant third-party platforms.

8. Online Advertising and Remarketing

The JR Group may promote its services through Google, Facebook, Instagram, and other advertising platforms.

These platforms may use cookies, pixels, or similar technologies to measure advertising effectiveness and display relevant advertising based on interactions with our website or digital content.

Information shared with advertising platforms may include website activity and other identifiers supported by the technologies we use, subject to applicable law, platform terms, and required consent.

We may use advertising analytics to understand campaign performance, improve content, and reach audiences interested in our services.

You may be able to adjust personalized advertising preferences through your browser or the advertising platform's privacy settings.

9. Real Estate Transactions and Client Information

When you engage The JR Group for real estate services, we may collect and process additional information necessary to assist with a purchase, sale, or other transaction.

Depending on the transaction, information may include property ownership details, contractual information, transaction records, communications, and information provided to facilitate the transaction.

We may share necessary information with parties involved in providing requested services or completing a transaction, including:

• Our affiliated brokerage and authorized personnel.

• Cooperating real estate professionals.

• Title and escrow companies.

• Mortgage lenders and financial professionals.

• Attorneys and closing professionals.

• Home inspectors, appraisers, and contractors.

• Transaction management and technology providers.

• Multiple Listing Services and other real estate service platforms.

Information will be shared as reasonably necessary for the requested services, contractual requirements, and applicable legal obligations.

Certain property listing and transaction information may be distributed through Multiple Listing Services, real estate websites, public records, and associated data services according to applicable rules and agreements.

10. Sharing and Disclosure of Information

We do not sell our newsletter subscriber lists to third-party list brokers.

We may disclose personal information to trusted service providers, business partners, and other parties when reasonably necessary to operate our business, provide requested services, or comply with legal obligations.

These parties may include:

• Email marketing service providers.

• Customer relationship management systems.

• Website hosting and technology providers.

• Advertising and analytics platforms.

• Real estate transaction service providers.

• Professional advisers and contractors.

• Government authorities when legally required.

Service providers may process information on our behalf to perform their contracted services.

We may also disclose information when necessary to protect our rights, investigate suspected fraud, comply with legal proceedings, or respond to lawful requests.

Some third-party advertising and analytics disclosures may be considered a "sale," "sharing," or "targeted advertising" under certain state privacy laws, depending on how the relevant technologies operate. Where applicable, we will provide legally required notices and opt-out mechanisms.

If our business undergoes a merger, restructuring, or other ownership transition, relevant information may be transferred as permitted by law and subject to appropriate safeguards.

11. Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, alteration, disclosure, destruction, or misuse.

These measures may include access restrictions, secure technology platforms, account authentication, and oversight of service providers.

However, no internet transmission, electronic storage system, or security measure can guarantee absolute protection.

We encourage visitors to avoid transmitting highly sensitive information through unsecured website forms, email, or social media messages.

12. Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide requested services.

• Maintain ongoing client and business relationships.

• Administer newsletter subscriptions.

• Maintain accurate business and transaction records.

• Comply with applicable legal and regulatory requirements.

• Resolve disputes and enforce agreements.

• Meet legitimate operational and security needs.

Retention periods may vary depending on the type of information, the purpose for which it was collected, and applicable legal obligations.

When information is no longer reasonably necessary, we will delete, de-identify, or otherwise dispose of it in accordance with applicable requirements.

We may retain limited suppression records to honor unsubscribe or other communication opt-out requests.

13. Your Privacy Choices and Rights

Depending on your location and applicable privacy laws, you may have the right to:

• Request information about personal data we maintain.

• Request correction of inaccurate information.

• Request deletion of certain personal information.

• Opt out of marketing communications.

• Withdraw consent where processing depends on consent.

• Request access to or a copy of eligible personal data.

• Opt out of certain targeted advertising or data-sharing activities.

• Exercise other rights available under applicable privacy laws.

These rights may be subject to legal limitations, exceptions, and identity verification requirements.

To submit a privacy-related request, contact us using the information provided in Section 19.

We may request reasonable information to verify your identity before fulfilling certain requests.

We will respond within the timeframes required by applicable law.

We will not unlawfully discriminate against individuals for exercising applicable privacy rights.

14. Tennessee and Other State Privacy Laws

The JR Group is based in Tennessee and recognizes the importance of protecting consumer information under applicable federal and state laws.

The Tennessee Information Protection Act, effective July 1, 2025, establishes certain privacy requirements for businesses meeting its statutory applicability thresholds.

We will comply with applicable provisions of Tennessee privacy law and other state consumer privacy laws to the extent they apply to our business activities and information-processing practices.

Residents of states with additional privacy protections may have specific rights regarding access, correction, deletion, data portability, or opt-outs.

Requests regarding applicable rights may be submitted using the contact information provided below.

15. Children's Privacy

Our website and real estate services are intended for a general audience and are not directed toward children under the age of 13.

We do not knowingly solicit or collect personal information directly from children under 13 through our website.

If we become aware that we have collected personal information from a child under 13 without legally sufficient authorization, we will take appropriate steps to delete that information.

Parents or legal guardians who believe a child has submitted personal information may contact us using the information provided below.

16. Third-Party Websites and Services

Our website, newsletters, and social media content may include links to third-party websites and services, including property listing platforms, community organizations, businesses, financial institutions, and other resources.

We do not control the independent privacy practices of these third parties.

When visiting an external website, we encourage you to review that organization's privacy policy and terms of use.

The inclusion of a third-party link does not necessarily constitute an endorsement of the third party's privacy or security practices.

17. Fair Housing and Equal Opportunity

The JR Group is committed to fair housing and equal opportunity in providing real estate services.

We comply with applicable federal, state, and local fair housing laws.

We do not use personal information to unlawfully discriminate in providing real estate services, housing opportunities, or related communications.

Our marketing, advertising, and customer engagement activities are intended to comply with applicable fair housing requirements and advertising platform policies.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technology, legal obligations, or business practices.

When changes are made, we will update the "Last Updated" date at the beginning of this policy.

Material changes may be communicated through our website or other appropriate means when required by law.

Continued use of our website after a policy update does not replace any consent that applicable law independently requires.

19. Contact Information

For questions about this Privacy Policy, requests concerning personal information, or marketing communication preferences, please contact:

The JR Group
Crye-Leike Realtors
Clarksville, Tennessee

Website: https://www.thejrgrouppartners.com/

Email: robert@thejrgrouppartners.com

Telephone: 931-648-2112

Mailing Address: 2204-D Madison St, Clarksville, TN 37043

We welcome questions regarding our privacy practices and will make reasonable efforts to address your concerns promptly.

The JR Group | Your Partners in Real Estate

Committed to serving our clients, supporting our community, and respecting the privacy of those who trust us with their information.