The role of the real estate community

The entire real estate community includes all of the companies, offices, and agents in the marketplace.  They work together to sell property in an incredibly efficient system of information sharing.

The multiplying effects of this cooperation will increase the promotion that is done on each and every property in the marketplace.  It brings purchasers into the home-buying process and after qualifying them to their wants, needs, and abilities, they can be directed toward the home that meets their requirements.

The pricing and positioning in the marketplace

Purchasers have a tendency to want to look at all of the available properties that meet their criteria.  They will compare the homes according to value for price, condition, and appeal.

Even if the buyers are not familiar with prices in a particular area, after seeing a few homes, it is easy to determine whether a home is priced correctly.

Supply and demand has a direct effect on pricing.  The subject property must be favorably priced based on location, condition, and terms compared to the other homes that a buyer views.

Our Role as Listing Agents

Our objective is to get your home sold, not necessarily to be the one who actually sells it.  In fact, the sheer number of other agents makes it more likely that someone else will sell it.

Our job is to manage the sale to maximize promotional efforts, represent your interests, and to make the transaction go smoothly.


We Have Mutual Objectives… To Sell Your Home…

At the highest possible price

The average Sales Price to List Price ratio experienced on our listings is equal to or higher than the average of the Multiple Listing Service.  The benefit to you is more money after all of the expenses have been deducted.

In the shortest period of time

The average time on the market experienced on our listings is equal to or less than the average of the Multiple Listing Service.  The benefit is that your home will sell in a shorter period of time so that you will receive your equity sooner. 

With the most favorable terms

Negotiating the most favorable terms regarding mortgage fees, settlement fees, possession, and personal property can be as important as the price.  The benefit of third-party negotiation can be one of the most effective services we offer.

Sincere Interest

We know you are concerned about the sale of your home.  We pledge to take a sincere interest in getting it sold for the most money, in the shortest time, and with the fewest problems.

Services Provided

Comparative Market Analysis

A written report of the transactions in the neighborhood to identify similar properties that have recently sold and are currently on the market in an effort to determine a realistic price for your property.

Financing Alternatives

Attractive financing can actually shorten the marketing time and increase the sales price.  we stay up-to-date with the types of mortgages that are available and maintain business relationships with mortgage professionals to provide choices.

Market Preparation 

Improving the condition of the home, “setting the stage” before showings, and knowing what to do when the property is being shown are just a few of the things that will help maximize the marketing efforts.  We will take the time to examine your home and explore the alternatives to showcase your property.

Special Services

If you have to vacate the property prior to selling, special services can be arranged to help you with your specific needs such as:  collecting the mail, removing advertisements, maintaining the yard, setting the thermostat at a reasonable temperature, and reporting to you regularly.

Follow-up and Communication

Naturally, as your listing agents, we will follow up with all agents who show your property to respective buyers.  It is the responsibility of the agent to find out what kind of reaction the buyer had to the property.  This will help encourage a contract and can lead to making adjustments to improve the home’s marketability. 

We will communicate with you regarding all feedback received from agents.

Marketing Plan 


  • Utilize a professional photographer to take high-resolution photographs and video
  • Place the highly visible Crye-Leike sign on the property
  • Perform a comparative market analysis
  • Enroll the property in the Multiple Listing Service
  • Promote property on and our website The JR Group
  • Enroll the property in Crye-Leike’s 24/7 Info Line
  • Promote property on various Internet listing sites
  • Notify the neighbors and/or neighboring developments that the property is on the market
  • Notify other agents about the property
  • Promote the property to Top Producing Agents 
  • Canvas centers of influence to locate prospects
  • Install an electronic lock box to facilitate and digitally track showings 
  • Use of e-Flyers to expose property to prospective buyers, agents, sphere
  • Use of social media to expose property to prospective buyers, agents, sphere 
  • Utilize Crye-Leike’s referral network to reach relocating buyers and those looking for second/additional properties
  • Monitor listing and sales activities to maintain competitive position in the marketplace
  • Offer a one-year home protection plan for purchaser 
  • Analyze financing alternatives for prospects
  • Write and place advertising
  • Be available to prospective buyers
  • Follow-up on showings to obtain prospects’ reactions
  • Involve the homeowner to maximize marketing position
  • Provide homeowner with market preparation tips

Benefits of a Pre-Appraisal and Pre-Inspection

The benefits of ordering an appraisal, title work, and a wood-destroying insect infestation inspection when initially listing the home can make the entire marketing process move smoother and quicker.

Establishes Objective Value

The price is not merely set by the seller but placed on the home by a disinterested third-party appraiser whose profession is to value property.

Validates List Price

If the appraisal and the list price are the same, there is less likelihood that the buyer will discount the “asking price.”

Establishes Basis for Comparison

The appraisal and inspection can be used to compare with subsequent reports and can help to validate or challenge their findings.

Creates Awareness of Condition of Home

A third-party inspection of the home by an inspector identifies areas that need attention and serves as a marketing tool to provide proof of the property’s condition.  If necessary, it can also be used to challenge claims made by the buyer’s inspector.

Anticipates Potential Problem Areas

If certain things are identified by the first inspection, it gives the seller the opportunity to repair them at competitive rates instead of possibly having to rush to get them done prior to closing.

Saves Time

By understanding what might need to be done to a home early in the marketing process, it can save critical time between the contract and closing.